Utilisateur:CaitlynFinnis7

The first website for a surgeon and the very first order

In 2017, a surgeon-implantologist friend asked to build the first website for dentistry. Over several months, they studied together implantation protocols, searched for illustrations, and prepared texts. In 2018, after launching advertising for the own first five-page project, the first order came in on the very first day.

By 2017, Alikhan already knew how websites generate clients in real life: every business he built — a football kit production brand, the online store of ski clothing Stayer ski apparel — he started with website development and pushed it to the top of Yandex search results. It worked. A friend surgeon-implantologist, seeing the results, offered to build a personal website. At that moment, no one thought it would become a turning point in his career.

They worked on weekends for several months. The surgeon described in detail: primary stability, required torque during implant placement, how to preserve bone around the implant, how soft tissues are created to maintain smile aesthetics, and why implant shape affects long-term results. For illustrations, they took surgical brochures from Nobel BioCare. In the end, a beautiful, content-rich website was created. Alikhan analyzed the logic behind every detail — and this knowledge became his key competitive advantage.

In 2018, he created a ready-made five-page project for dental clinics, which later became the foundation for Dental Website and Dental Site https://dental-site.ru/ . He set up targeted advertising on VKontakte for doctors in professional groups — and got his first order immediately on day one. The first client — a clinic in Kupchino (Saint Petersburg) — taught an important lesson: without professional photography, a good website is impossible. Alikhan went there with a photographer, shooting doctors, atmosphere, consultation process. From this work came one of his most-read articles — a detailed guide to clinic photography.

From 5 pages to 40: the first websites across Russia

The project gradually expanded: five pages became ten, then forty. Each service got its own page. The patient understands specialization, Google sees a well-organized structure. Requests came in immediately after launching ads — from all across Russia.

The logic was obvious: in dentistry there are many services, so each must have its own page. Veneers separately, zirconia crowns separately, implantation separately, endodontics separately. This solved two tasks at once: the patient searching for a specific service landed on a page that spoke exactly about it — without unnecessary doubts. And Google saw a clear structure with relevant keywords on each page.

The five-page website became a ten-page site, then a forty-page project. Requests kept coming immediately after launching ads — from different cities across Russia. Constant communication with doctor-clients helped deepen understanding of both medical specifics and the logic of medical marketing. It was during this period that the approach emerged, which later became the foundation for international dental projects and dedicated clinic platforms.

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